LaBrot Mike, 35, made headlines after his employer, Tesla Inc., fired him for setting up a website that lambasted the company’s CEO, Elon Musk. For LaBrot, it was both a saga of anguish and bewilderment because of his growing concerns with Musk’s management’s overall direction and involvement in politics.
LaBrot’s Reasons for Eventually Protesting Dahmer’s Actions
To cope with being saddened by the recurring events worldwide, LaBrot took a breather by making it a point to help people out of electric cars. As he progressively achieved his goals, he ensured that the rest of the world used electric vehicles with the same passion he possessed. Moreover, he returned to the company’s service to help manage the general sales of electric cars.
LaBrot’s mounting frustration started after Musk’s acquisition of Twitter, now called X, and his public support for Trump. While Musk insisted that Tesla would not be affected by his personal opinions, LaBrot witnessed firsthand the impact of the CEO’s polemic views on the company’s sales. LaBrot, a self-identifying democrat, decided to defend his political views by acting. This turned out to be the last straw after Musk’s public stunt was interpreted by many as a Nazi salute at a Trump event.
Falling Sales and Increased Discontent
Tesla began experiencing challenges after enjoying rapid growth in the company’s sales and popularity. The rate of growth was declining in both California and key sales markets. Despite refreshing existing models, such as the Model Y, and offering promotional pricing to stimulate demand, LaBrot noticed that previously interested customers from more conservative regions no longer seemed interested.
By 2024, Tesla had a backlog of unsold inventory. Due to a diminishing flow of sales appointments, LaBrot began to piece things together, too. LaBrot and many others believed that Musk’s involvement in politics was hurting the company’s financial standing.
A Bold Stand: The Launch of Tesla Employees Against Elon
Feeling ignored and sidelined, LaBrot decided it was time to take action. In late April 2025, the day he launched his website, LaBrot posted an open letter petitioning for Musk’s removal as CEO. LaBrot’s website served as a platform to gather and rally employees and clients who shared similar views.
On April 25, LaBrot turned his Cybertruck into a canvas by putting anti-Musk slogans on it as a symbolic protest. This resulted in the bold decision to terminate his employment at Tesla. While Tesla accused him of using company resources to host the website, LaBrot strongly denied those allegations.
The Importance of LaBrot’s Actions
LaBrot speaks up against Musk, which shows the estranged clash between Tesla’s image and Musk’s increasingly controversial opinions. Although the company attempted to widen its appeal by releasing lower-priced vehicles and offering free transfers of full self-driving software, these attempts did not help alleviate the damage caused by Musk’s public image.
As Tesla deals with dwindling sales and an increasing inventory of unsold vehicles, LaBrot’s protest highlights the company’s problems. Even after his firing, LaBrot continues to believe in Tesla’s mission and has redirected his activism to protest against the company’s current business model, gaining support from some of his former colleagues.
Speculating What Comes Next: Tesla’s Strategy Moving Forward
The electric vehicle company operating in its current economically challenged environment is still uncertain about its future. The business must fix its brand image and try to get back into customers’ good books, all while dealing with Musk’s shadow. With competition in the EV market growing, it puts further pressure on Tesla to maintain its edge with innovation while adopting a more relatable leadership approach.
As of now, LaBrot’s story reminds us that even loyal employees may become disgruntled due to controversial business practices at corporate offices. If Tesla hopes to retain its place at the forefront of the electric car industry, it will have to resolve internal problems and reputation issues, both of which need addressing.
👉 Please 📩SUBSCRIBE to us for more real-world EV analysis, news, and deep dives — written for EV fans by EV fans.
Hey, I’m Badal! I’m super passionate about cars—especially electric ones. Whether it’s EVs, electric trucks, bikes, or anything with a battery and wheels, I’m all in. I love writing blogs that break things down for fellow enthusiasts and curious readers alike. Hope you enjoy the ride as much as I do!
