Lucid Motors is titling the automotive industry this June as they let go of their most aggressive pricing strategy to ride massive losses on their 2025 Lucid Air line-up. With an eye-popping $31,500 saving, they are ready to spend anything to ignite interest in their luxurious vehicle and reach their delivery goals for Q2.
Premium EVs Lose Resale Value for Unprecedented Discounts
The shining offer can be found on the Air Grand Touring, as Lucid’s performance-luxury flagship allows access to $31,500 total incentives. This includes:
–$20,000 Air Credit
– $7,500 EV Credit
– $2,000 On-Site Purchase Bonus
– $2,000 Conquest Bonus for those no longer buying gas or hybrid cars
Now, the lease option for this six-figure EV also makes it more accessible than ever before, as these incentives bring it down to leasing for $849/month for 36 months, with $6,819 due at signing.
Offers Available Through the Entire Range
The generous incentives are not only applicable to Lucid’s top-tier trim. Other 2025 Air models are also getting significant reductions.
Air Touring: Discounted by up to $26,500, with a lease starting at $539/month.
Air Pure: Total savings of $21,500 for a lease starting at $519/month.
The offers stand at a significant increase from May’s maxed-out promotions of $15,500 to $20,500, depending on the trim.

Limited-Time Offer—Act Before June 30
Eligibility for these deals comes with a hard limit of taking delivery by June 30, 2025. These bonuses apply exclusively to select vehicles and certified pre-owned cars Lucid Studio locations in the US have on sale. The $2,000 Conquest Bonus is aimed at owners or lessees of 24 other rivaling luxury brands, such as Audi, BMW, and Porsche, proving lease or ownership.
Lucid has suspended their online vehicle configurators, guiding customers directly to in-stock and demo vehicles, signifying a motivation to offload inventory.
The Culprits Behind This Brazen Strategy
What is the focus of Lucid’s corporate maneuvering? Several industry insiders suggest the following possible reasons:
- Possible refresh of the Air series in 2026
- Increased focus on expected production of Lucid Gravity SUV.
- Possible change in the law that could remove the $7,500 EV tax credit due to a recently advanced tax proposal pending Senate approval.
In April, there were only 820 registered Lucid vehicles, and only a few of these were the Gravity SUV. The company is trying to suspend current production while cutting out future models in order to weather present market pressures.
Lucid Gravity: The Evolution and What’s Next?
The new Gravity SUV by Lucid caters to a large segment of the EV market with family sizing needs. It features three rows of seating in a luxurious design and is estimated to achieve a range of 450 miles. The Gravity Grand Touring is anticipated to be available for lease in early 2026 for $1,100/month, with the more affordable Gravity Tour version set to be launched later that year starting at $79,900.

Wrap Up
If you are considering purchasing a new car or switching to one powered by electricity, Lucid has great offerings. The time to get an EV is now, especially with extended discounts on the 2025 Air line-up and the much-awaited Gravity SUV set to release soon; we can only hope June propels people to embrace the electric revolution.
Check the current offers on Lucid Air and Gravity models near you–
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Hey, I’m Badal! I’m super passionate about cars—especially electric ones. Whether it’s EVs, electric trucks, bikes, or anything with a battery and wheels, I’m all in. I love writing blogs that break things down for fellow enthusiasts and curious readers alike. Hope you enjoy the ride as much as I do!