ICON 4×4 Electrifies the Classic Early Bronco—And It’s a Stunner

Vintage soul, modern heart. ICON’s new electric Bronco is everything you didn’t know you needed.

⚡ The Classic Bronco Goes Electric

ICON 4×4—the California-based shop with a cult following—is known for taking vintage vehicles and giving them a second life. Their latest project? Breathing electric power into the iconic 1966–1977 Ford Bronco.

And yes, it looks exactly as cool as it sounds.

🔧 From Gas Guzzlers to Power Cells

These guys have already made name-dropping modern V8s into old Broncos and other classics. Now, they’ve taken it a step further—swapping out internal combustion for silent torque.

The Bronco EV features:

• 105-kWh battery pack
• 536 hp (detuned)
• 443 lb-ft of torque
• High-end interior materials
• Hand-built craftsmanship

Does it come with quirks? Sure. The steering had a bit of wander at high speeds, though it’s reportedly been fixed in recent updates. But the bigger surprise?

The price tag: $449,000.

Yep. Nearly half a million for a vintage-style electric SUV. But here’s the thing—it’s worth talking about why.

💬 The ICON Philosophy: Charm Without the Drama

Let’s be honest—classic cars are often more work than they’re worth. Cold starts. Sloppy brakes. Unpredictable handling.

ICON’s goal? Keep the character. Lose the headaches.

And for the most part, they’ve nailed it. These aren’t just restored vehicles—they’re reimagined from the chassis up.

🛠️ ICON’s Legacy: From FJ40s to Broncos and Beyond

ICON started by restoring the old Toyota FJ40s. They did it so well that Toyota’s president asked them to help develop the FJ Cruiser concept.

From there, they expanded:

• Early Ford Broncos
• Chevy Thriftmasters
• Custom one-offs with modern powertrains

The recipe?

• A modern engine (like a Coyote or LS3)
• Art Morrison chassis
• Upgraded brakes, suspension, and steering
• A vintage body wrapped around everything

🔌 ICON Goes Electric—Starting with a ’49 Mercury

In 2022, ICON dropped an electric ’49 Mercury at SEMA and turned heads.

That project paved the way for this:

The ICON Electric Bronco.

It’s not a new Ford Bronco with dealership markups. It’s the real deal—a fully electrified, classic-era Bronco that looks vintage but runs clean.

🧩 What’s Under the Skin?

Instead of a transfer case, there’s now an electric motor driving all four wheels.

Powertrain highlights include:

• Tesla Model S Performance motor
• Custom Cascadia inverter and controller
• Reinforced gears and driveshafts
• Quaife limited-slip differential
• Three drive modes: Eco, Normal, Sport
• Adjustable regenerative braking
• Column-mounted PRNDL (no actual gear shifting)

It’s high-tech but cleverly hidden behind classic design.

🛻 Driving It: Smooth, Solid, and Surprisingly Quick

Hop in, twist the key, tap Drive—and you’re off.

It doesn’t growl. It glides. And while it might not have the analog drama of a V8, the instant torque is addictive.

You sit tall. Confident. Higher than most modern crossovers. It feels solid—no rattles, no squeaks, no worries. Just a bit of wind noise and that low electric hum.

And about that steering? The original version had some high-speed drift. ICON says that’s been resolved with revised geometry and a nitrogen-charged stabilizer. We’ll have to try the update to confirm, but it sounds promising.

🏡 Who’s Actually Buying These?

Let’s be honest—this isn’t your weekday grocery-getter.

These Broncos end up in places like:

• Ranches in Wyoming
• Beach houses in Montauk
• Private collections in Aspen

They’re weekend toys. Rolling pieces of art. Something you drive for the vibe, not the errands.

🎨 Only 10 Made (For Now)

ICON is building just 10 “Founders Editions” to start. Each one will have its own custom paint, interior trim, and personality.

Will they build more? If demand is there—probably. But for now, it’s as exclusive as it gets.

A walk through ICON’s Chatsworth shop reveals wild possibilities. Restored Ferraris, Ford pickups, electric customs—you name it.

💸 Is It Worth $449,000?

That depends.

If you’re looking purely at utility, this isn’t it. But if you value:

• World-class craftsmanship
• Smart engineering
• Soulful design

…then yeah, it might be worth every penny.

Because let’s face it—you won’t see another one like it at your local Cars and Coffee.

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