Bajaj Auto has launched the all-new Chetak C25 in Bharat, making it an electric city-commute solution that combines retro charm with modern urban tech. Touted as catering to the young, style-conscious riders in the country, the C25 is a fine blend of futuristic design, practical features, and an approachable price point that one cannot ignore in India’s bustling electric two-wheeler space.
A Legacy Reimagined
For the Bajaj family, Chetak is a legacy spanning three generations – from Rahul Bajaj’s scooter in the 70s to Rajiv’s Chetak returning with an electric version, and now Rishab steering it forward. “The Chetak C25 is my baby,” Rishab Bajaj said at launch, highlighting his close participation in crafting the scooter. Such pageantry, complete with music and colourful visuals, was at once a link to nostalgia for the product and an exhortation to younger buyers.
Youth at the Core
Nearly 40% of the people who’ve bought a Chetak are under 35, according to Bajaj data, indicating that younger buyers are moving away from India’s regular petrol scooters towards design-led lightweight EVs. As such, the Chetak C25 is designed for this market: small, nimble and sexy. Its neo-retro design features a metal body with clean lines, a choice of six unique colour options, and our integrated Daytime Running Light as standard, complementing the effortless urban look.
Practical Performance for City Life
A 2.5 kWh battery offers a top speed of 55 kmph and a claimed range of around 113 km between charges, making it ideal for a two-wheeler on short daily commutes. Despite its small body, there is enough space at the rear to store a full-face helmet (25L), and it weighs only 107 -108kg for nimble handling in congested urban streets. Charging is versatile, and you’ll get an 80% charge in roughly 2.25 hours using a standard 5-amp household plug, which should help assuage the range anxiety of first-time EV buyers.
Accessible EV Ownership
The Chetak C25 will be Bajaj’s most affordable electric scooter, priced at ₹91,399 (ex-showroom Delhi). The scooter comes with a three-year warranty and low scheduled maintenance costs, which are claimed to ensure that any vehicle returned from service within 24 hours, a pain point in India’s nascent EV market.
Smart Features and Safety
Although it has a youthful design, the Chetak C25 is not short on technology or safety. That features a colour LCD display, a USB charging port, hill-hold assistance, and IP67 protection for key electrical components. Braking is provided by a disc , which gives stable braking performance in day-to-day urban use.
Distribution and Market Strategy
Bajaj uses a vast network of 4,200+ touchpoints across 500+ cities, except for its exclusive Chetak Experience Centres. Digital sales on Amazon and Flipkart make it easier to discover and book, thereby heralding national availability. The Chetak C25’s marketing approach values social media, digital storytelling, and influencer outreach, with a focus on the habits of younger buyers, demonstrating that celebrity endorsements are not the be-all and end-all.
The Road Ahead
With close to 600,000 Chetak riders on Indian roads, the brand is also one of the most popular electric two-wheelers in India. The C25 could be the smaller, more affordable cousin of the current 35 Series. Still, it isn’t less of a Chetak — it’s a simple, well-built-from-metal motorcycle, particularly built with confidence. At a time when Indian customers are warming up to electric mobility, the Bajaj Chetak C25 aims to be the ‘accessible face’ of EVs, pragmatic, stylish, and, most importantly, poised to lure the young crowd.
Key Specs at a Glance:
- Top Speed: 55 kmph
- Range: 113 km
- Battery: 2.5 kWh
- Kerb Weight: 108 kg
- Charging Time: 2.25–3.45 hrs
- Price: ₹91,399 onwards (ex-showroom)
- Colours: 6 vibrant options
Bajaj’s Chetak C25 doesn’t simply keep a heritage alive—it reimagines it to help make modern urban life as easy and connected as possible: from smooth commuting to embracing young India with both design and accessibility.
For more information about the Bajaj Chetak C25, please visit their official website.
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Hey, I’m Badal! I’m super passionate about cars—especially electric ones. Whether it’s EVs, electric trucks, bikes, or anything with a battery and wheels, I’m all in. I love writing blogs and articles that break things down for fellow enthusiasts and curious readers alike. Hope you enjoy the ride as much as I do! Enjoyed reading? You can buy me a coffee on PayPal ☕ → paypal.me/BadalBanjare
