Few modern cars have caused quite the mayhem of Jaguar’s Type 00. When the concept was unveiled last year, it didn’t just siphon opinion — it detonated it. Social media erupted. Headlines spiralled. The conversation veered far from design or drivetrains, becoming a cultural flashpoint that ensnared politicians and tech moguls and everyone in between.
But while the noise unfolded online, something much bigger was quietly happening in the background. Jaguar kept building the car.
That resetting now is no longer a radical theory, newness waiting in the wings — it’s reality, far along enough to have concluded early prototype rides and not too distant from the production reveal of one such endgame SUV; an entirely new SUV is next. It’s real. And it is charging ahead — critics be damned.
A Gamble Born From Harsh Reality
It wasn’t fashion or ideology that inspired Jaguar to tear up its old playbook. It was economics.
They competed for decades in the volume premium segment, alongside German heavyweights capable of producing millions of cars a year. Jaguar, in contrast, was running a fraction of that size. The maths simply didn’t work.
Chasing market share in that area was a “road to nowhere,” managing director Rawdon Glover said. The alternative? Fewer cars. Higher prices. Sharper identity.
There was precedent. Range Rover had already demonstrated that lower production volume, higher margin vehicles could remain profitable in the long run. Historically, Jaguar did well by doing things another way — short model ranges, risky engineering and vehicles that felt emotionally rather than focus-grouped down to a state of strategic blandness.
Now, that philosophy is guiding the brand back where it started.
Inside the Type 00 GT: A Jaguar, Reimagined
The first facet of that future is a four-door electric grand touring car influenced by the Type 00 concept. It will be the first product in a family of three models, preceding the two that are expected to sell better. But Jag deliberately opted for the GT first.
Why? Because it sets the tone.
Test rides serve to justify the concept. There’s more adjustable suspension, larger brakes and more in the way of bodywork adjustment than we’ve yet seen on an adventure bike. And early prototype rides – conducted after dark at Jaguar Land Rover’s Gaydon test facility – indicate that this isn’t merely a styling exercise. All of that exterior drama rests on a tailor-made EV platform, with a tri-motor powertrain cooking up close to 1,000bhp (or 11 million hp in Anglo-Vernacular). A chassis calibrated to deliver the response and immediacy Jaguar is renowned for.’
It’s Got the Goods Despite all that performance, the GT doesn’t have the savage, neck-snapping sense of aggression present in many high-powered EVs. No, it’s composure, man. Refinement. Control. The car takes broken pavement in stride, but it’s eerily calm at speed, and whips around with surprising agility thanks to rear steering and carefully orchestrated mass management.
In other words, it doesn’t drive like a tech product. It feels so good driving — like a Jag, only with electrons rather than cylinders.
Pricing, Positioning, and a Dangerous Middle Ground
This new Jaguar will not be inexpensive. Average transaction prices are expected to more than double, at about £120,000, with early launch editions hiking further.
That puts Jaguar in an interesting but purposeful position. Above traditional premium brands. Under superluxe names like Bentley or Rolls-Royce. It’s a void that not many manufacturers have had the bravery to fill – and one that Jaguar is adamant sits wide open.
Here, success will not be counted in sheer numbers. It will instead be based on how well, or not, buyers connect with the cars emotionally. Because at this level, one doesn’t close with logic often. Desire does.
The SUV You’re Not Hearing Enough About
As the Type 00 GT gets all the attention, in a back room, another Jaguar is quietly hatching behind the scenes—an electric SUV.
Not yet a couple of years out, it’s projected to share core architecture with the GT and lose nothing in translation of the brand’s hyperbolic new design from slinkier to these-horns-’ll-fuck-you-up high-rider. Think coupe-style proportions, not boxy utility. Cayenne-sized, but far more theatrical.
Power is also expected to mimic the GT’s tri-motor configuration and send output into four-figure territory. Real-world use is estimated to exceed 450 miles in range — quite an impressive number for a performance-oriented electric SUV of its size.
Timing also suggests a launch more like 2028, putting Jezero firmly as the show’s second act rather than any sort of supporting cast. If history is any indication, it might well be Jaguar’s most significant sales success of the new era.
A Long Road Back to Relevance
Jaguar’s reinvention hasn’t been smooth. The rebrand was polarising. The timing — as EV enthusiasm cools off — was risky—internal turmoil and external criticism mounted pressure.
Still, below the surface, the building blocks are falling into place. A new electric architecture. A focused product plan. And cars that are engineered to be perceived by how they feel, not only how they photograph.
This is no longer about following the trend or trying to please everyone. Jaguar is staking their future on being convicted—making cars that look like nothing else, drive like nothing else and sit unabashedly outside the fake-boob mainstream.
How well that gamble plays may not be evident for many years. But one thing is clear: Jaguar isn’t fading into irrelevance. It is striding into controversy — and daring buyers to follow.
For more information about the Jaguar’s New Era, please visit their official website.
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Hey, I’m Badal! I’m super passionate about cars—especially electric ones. Whether it’s EVs, electric trucks, bikes, or anything with a battery and wheels, I’m all in. I love writing blogs and articles that break things down for fellow enthusiasts and curious readers alike. Hope you enjoy the ride as much as I do! Enjoyed reading? You can buy me a coffee on PayPal ☕ → paypal.me/BadalBanjare
